{"content":{"sharePage":{"page":0,"digests":[{"id":"12153175","dateCreated":"1242421614","smartDate":"May 15, 2009","userCreated":{"username":"foie","url":"https:\/\/www.wikispaces.com\/user\/view\/foie","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/12153175"},"dateDigested":1532763308,"startDate":null,"sharedType":"discussion","title":"Iphigenia Karantzas","description":" * What is a brand?
\nA brand identifies a certain product developed by a specific company.
\n
\n * How many types of brands does the wikipedia link below list?
\nThe Wikipedia article lists 24 different brands. but there has to be more.
\n
\n * What category of branding does the commercial art class fall under? Why?
\nOur category of branding falls under a network or service, being that we all work together and create products.
\n
\n * How is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? What is appealing about a NIKE AD such as the one on this page?
\nNike is a strong brand because it dominates the sporting good market, with their simple yet memorable "swoosh" logo and their motivator: "Just do it" they're able to make their product stand out.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"10532112","dateCreated":"1238013785","smartDate":"Mar 25, 2009","userCreated":{"username":"imthirsty","url":"https:\/\/www.wikispaces.com\/user\/view\/imthirsty","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1229620579\/imthirsty-lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/10532112"},"dateDigested":1532763308,"startDate":null,"sharedType":"discussion","title":"Corey Farwell :: Brand","description":"What is a brand?
\n
\nA brand is a collection of experiences and associations connected with a service, a person or any other entity
\n
\n
\n
\nHow many types of brands does the wikipedia link below list?
\nhttp:\/\/en.wikipedia.org\/wiki\/Brand<\/a>
\n
\nThe Wikipedia article lists 24 different brands. I had no idea there were so many.
\n
\n
\n
\nWhat category of branding does the commercial art class fall under? Why?
\n
\nOur MVHS Commercial Art, in my opinion, is a Brand community because we formed a mini community in order to push our product\/brand (our printing service).
\n
\n
\n
\nHow is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? What is appealing about a NIKE AD such as the one on this page?
\n
\nThe Nike is such a strong brand because of their catchy logo (the swoosh) and the easy to know slogan ("Just do it"). Apple also follows the same advertising principles (slogan: Think Different and logo: Apple) so with the two popular brands together, it's very eye catching. Also the advertisement is very simple and to the point.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"10531308","dateCreated":"1238012443","smartDate":"Mar 25, 2009","userCreated":{"username":"c_lee","url":"https:\/\/www.wikispaces.com\/user\/view\/c_lee","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/10531308"},"dateDigested":1532763308,"startDate":null,"sharedType":"discussion","title":"Christie - branding","description":"- What is a brand?<\/li><\/ul>"A brand is a collection of experiences and associations connected with a service, a person or any other entity."
\n
\n- How many types of brands does the wikipedia link below list?<\/li><\/ul>8 brands:
\n * Company name
\n * Individual branding
\n * Attitude branding
\n * "No-brand" branding
\n * Derived brands
\n * Brand extension
\n * Multi-brands
\n * Own brands and generics
\n
\n
\n- What category of branding does the commercial art class fall under? Why?<\/li><\/ul>The commercial art class fall under company brand because we are promoting the class company through the name.
\n
\n- How is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? What is appealing about a NIKE AD such as the one on this page?<\/li><\/ul>
\nNike is a strong brand because of the simplicity of the design.There's not a lot of effort that needs to be put into making the logo. According to the PARC principles, the Nike logo shows movement the its shape can be placed anywhere on their products.
\n
\nThe NIKE ad above is effective because of the fact that they combined their influence with the popular iPod, and created something new and interesting for people.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"10531050","dateCreated":"1238012032","smartDate":"Mar 25, 2009","userCreated":{"username":"lilchubbymonky","url":"https:\/\/www.wikispaces.com\/user\/view\/lilchubbymonky","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/10531050"},"dateDigested":1532763308,"startDate":null,"sharedType":"discussion","title":"Branding","description":"What is a brand?
\nA brand is a collection of experiences and associations connected with a service, a person or any other entity.
\n
\n
\nHow many types of brands does the wikipedia link below list?
\nhttp:\/\/en.wikipedia.org\/wiki\/Brand<\/a> Aspirational brand
\nIndividual branding
\nPersonal branding
\nBrand architecture
\nBrand community
\nBrand engagement
\nBrand implementation
\nBrand loyalty
\nBrand management
\nBrand orientation
\nBranded environments
\nContent marketing
\nDesigner label
\nEmployer branding
\nGeneric brand
\nGreen brands
\nIntegrated marketing communications
\nLogo extraction puzzles
\nName generator
\nNaming firms
\nTrademark
\n
\nWhat category of branding does the commercial art class fall under? Why? Brand management because we make our own brand and manage it in our class using diffrent management tecniques.
\n
\nHow is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? NIKE is a strong brand The Nike symbol itself is appeling because it's simple yet unique.
\nProximity- The fact that the Nike symbol is just one object, proximity is wear its put on the shoe it has good placement.
\n
\nAlignment- Generally, the Nike swooshes are in a balanced place on the shoe, or whatever product they're selling.
\n
\nRepetition- Their symbol is just one Nike swoosh like a check mark, so theres not much repetition.
\n
\nContrast- The swooshes are generally a color that contrast well with the background they are on.
\n
\n
\nWhat is appealing about a NIKE AD such as the one on this page?
\nIt's appealing because it's simple and they get their message across, yet it catches your eye with the bright color.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"10530170","dateCreated":"1238010890","smartDate":"Mar 25, 2009","userCreated":{"username":"horizon54","url":"https:\/\/www.wikispaces.com\/user\/view\/horizon54","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/10530170"},"dateDigested":1532763308,"startDate":null,"sharedType":"discussion","title":"Brand Questions","description":"1.What is a brand?
\nAccording to wikipedia, a brand is "a collection of experiences and associations connected with a service, a person or any other entity." A brand is a mark that represents a company or organization by which an object\/product can be identified with that group of people.
\n2.How many types of brands does the wikipedia link below list?
\nThe link lists 8 types of branding.
\n3.What category of branding does the commercial art class fall under? Why?
\nThe commercial art class falls under the brand name branding approach. The class also takes a "no brand" approach in the sense that the class makes custom prducts for clients. The products are produced through the brand Peer Design, but the products made for our client don't neccesarily have Peer Design written on the actual product, but instead has the name that the client wants on it.
\n4.How is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? What is appealing about a NIKE AD such as the one on this page?
\nNike is a strong brand because its icon is simple yet effective. The icon for Nike can easily be put on just about any product because it isn't a complicated design. The swoosh is effective and along with the slogan "Just do it" make the brand successful. Because the Nike sybol is simple, a person can easily recognize it and remember it.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"10490548","dateCreated":"1237929305","smartDate":"Mar 24, 2009","userCreated":{"username":"acooney10","url":"https:\/\/www.wikispaces.com\/user\/view\/acooney10","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/10490548"},"dateDigested":1532763308,"startDate":null,"sharedType":"discussion","title":"Cooney ","description":" * What is a brand?
\n"A brand is a collection of experiences and associations connected with a service, a person or any other entity."
\n * How many types of brands does the wikipedia link below list?
\n 8
\n * What category of branding does the commercial art class fall under? Why?
\nCompany name, we produce a variety of products under one name.
\n * How is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? What is appealing about a NIKE AD such as the one on this page?
\nThe Nike logo is spaced out nicely and has a very good balance of colors. The Nike ad is clean and the colors appeal to the eyes.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"10490516","dateCreated":"1237929237","smartDate":"Mar 24, 2009","userCreated":{"username":"soozyoh","url":"https:\/\/www.wikispaces.com\/user\/view\/soozyoh","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/10490516"},"dateDigested":1532763308,"startDate":null,"sharedType":"discussion","title":"Brands","description":" * What is a brand?
\n- A type of trademark that represents a company, person or any other enitity.
\n
\n * How many types of brands does the wikipedia link below list?
\n- There are eight different types of brands; Company Name, Individual Branding, Attitude Branding, "No-Brand" Branding, Derived Brands, Brand Extension, Multi-Brands, Own Brands and Generics.
\n
\n * What category of branding does the commercial art class fall under? Why?
\n- Our class technically falls under the Company Name branding because we are running a simple business-like class that requires a logo and representation of the school and class.
\n
\n * How is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? What is appealing about a NIKE AD such as the one on this page?
\n
\n- Nike is a strong brand because they have a simplistic design for their logo, and it is publicized easily as it can belong to any other products. The design strengths of the logo appeals under the PARC concept because the placement is very well balanced, as it is very simplistic but effective. It has very good alignment, as it is properly placed into the center, though the logo doesn't have much references to repetition, because it has an asymmetrical balance to it. The check mark contrasts with a typically dark against light background, depending on what the actual logo's color is.
\n
\nThe Nike AD above appeals to an audience because the iPod has become a fad that everyone wants and owns already. Since the iPod already appeals to the audience, Nike decided to use that to their advantage and create a product that surrounded the idea for the iPod. The Apple Company and Nike collaborated for this project so that they can create a product that can benefit them both.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"10490450","dateCreated":"1237929120","smartDate":"Mar 24, 2009","userCreated":{"username":"goinyard216","url":"https:\/\/www.wikispaces.com\/user\/view\/goinyard216","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/10490450"},"dateDigested":1532763309,"startDate":null,"sharedType":"discussion","title":"Branding-Akhil Patel","description":"- What is a brand?<\/li><\/ul> A. "a collection of experiences and associations connected with a service, a person or any other entity"
\n- How many types of brands does the wikipedia link below list?<\/li><\/ul> A. Individual, attitude, "no-brand", derived, brand extension, multi-brands, own brands and generics.
\n- What category of branding does the commercial art class fall under? Why?<\/li><\/ul> A. Our Peer Design company would fall under the "company name branding" because we are proud to use our name in the field and be produce quality products for the customers.
\n- How is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? What is appealing about a NIKE AD such as the one on this page?<\/li><\/ul>Nike is a popular brand because they emphasize strength and beauty in whatever they create. For instance their shoe quality is one of industry's best. In the Nike Ads they display star athletes being great and in others like the one on this page they use simplicity.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"10490430","dateCreated":"1237929083","smartDate":"Mar 24, 2009","userCreated":{"username":"nicktrow","url":"https:\/\/www.wikispaces.com\/user\/view\/nicktrow","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/10490430"},"dateDigested":1532763309,"startDate":null,"sharedType":"discussion","title":"nicky t","description":" * What is a brand?
\nApplying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost.
\n * How many types of brands does the wikipedia link below list?
\n8 - company name, individual branding, attitude branding, "no-brand" branding, derived branding, brand extension, multi-brands, and own brand and generics
\n * What category of branding does the commercial art class fall under? Why?
\nWe fall under company name because it is just the company's name which is promoted.
\n * How is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? What is appealing about a NIKE AD such as the one on this page?
\nNike is a strong brand because of its original logo and a legit slogan - "Just Do It." The design strengths include the versatility of the logo and the appeal of the design. It can be put on anything and be a sweet indicator of the brand anywhere it goes. Everyone knows what it is. The Nike ad is appealing because everyone knows what it is and it isnt too complicated and it likes my eyes and it is beautiful and it is simple and versitile and awesome and cool and lovely and hella sick.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"10490410","dateCreated":"1237929048","smartDate":"Mar 24, 2009","userCreated":{"username":"OKevin","url":"https:\/\/www.wikispaces.com\/user\/view\/OKevin","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mvhsbranding.wikispaces.com\/share\/view\/10490410"},"dateDigested":1532763309,"startDate":null,"sharedType":"discussion","title":"Kevin Oram","description":"
\n- What is a brand?<\/li><\/ul> "A brand is a collection of experiences and associations connected with a service, a person or any other entity."
\n
\n- How many types of brands does the wikipedia link below list?<\/li>
- http:\/\/en.wikipedia.org\/wiki\/Brand<\/a><\/li><\/ul> 8. I think?
\n
\n * What category of branding does the commercial art class fall under? Why?
\n Company Name because we are a company
\n
\n- How is Nike a strong brand? Using PARC, what are the design strengths of the NIKE logo? What is appealing about a NIKE AD such as the one on this page?<\/li><\/ul> Nike is a strong brand because it is simple. Cheap to print. Appealing. I like the colors of it, theyre not all over the place or distorted.","replyPages":[{"page":0,"digests":[],"more":0}]}],"more":true},"comments":[]},"http":{"code":200,"status":"OK"},"redirectUrl":null,"javascript":null,"notices":{"warning":[],"error":[],"info":[],"success":[]}}